Priority sectors & investment themes
The sectors where we concentrate our work.
Where we focus
Select a sector to explore the opportunity areas we focus on and the partners we seek.
Tourism, heritage & hospitality
We seek investors, operators, developers and technology partners capable of creating commercially sustainable visitor assets while protecting cultural and environmental value. Our Chairman served as Minister of Tourism and Antiquities.
Opportunity areas
- Hotels & resorts
- Mixed-use destinations
- Heritage rehabilitation
- Cultural tourism
- Eco-tourism
- Adventure tourism
- Visitor mobility
- Destination management
- Digital guest experiences
Context
Jordan has internationally known destinations, including Petra, Wadi Rum, the Dead Sea, Aqaba and several UNESCO World Heritage Sites, with room to increase length of stay and visitor spending.
Infrastructure, transport & logistics
Priority is given to projects with identifiable demand, appropriate procurement pathways and credible delivery partners.
Opportunity areas
- Airport-related services
- Logistics parks
- Dry ports
- Border infrastructure
- Warehousing
- Cold-chain facilities
- Intelligent transport systems
- Mobility platforms
- Freight digitization
Context
Jordan sits between the Levant, the Gulf, Iraq and the Red Sea, with Aqaba as its only seaport, which makes logistics and trade a natural area for growth.
Water, energy & environmental services
We help international providers assess technical suitability, local partnerships, operating economics and potential concession or PPP structures.
Opportunity areas
- Water efficiency & metering
- Treatment & reuse
- Wastewater management
- Renewable energy
- Energy storage
- Energy management
- Waste collection & recycling
- Resource recovery
Context
As one of the world’s most water-scarce countries with abundant solar resources, Jordan places high priority on water security, renewable energy and resource efficiency.
Cybersecurity & enterprise IT
Our role includes partner qualification, market access, enterprise sales strategy and alignment with applicable cybersecurity and data requirements.
Opportunity areas
- Security operations
- Identity & access management
- Endpoint & network security
- Cloud security
- Cyber resilience
- Data governance
- Enterprise applications
- Managed services
Context
Digital transformation across government, banking, healthcare and enterprise is driving demand for secure, resilient platforms delivered with trusted local partners.
Digital identity, MFA & trust services
We support localization, solution partnerships, pilot design and procurement preparation for financial institutions, healthcare, enterprises and eligible public-sector applications.
Opportunity areas
- Biometric & passwordless authentication
- Multifactor authentication
- Identity verification
- Access-control platforms
- Digital onboarding
- Electronic signatures
- Fraud prevention
Context
Reliable digital identity underpins e-government, digital banking and secure online services, and helps protect people and businesses from fraud.
Track-and-trace, supply-chain integrity & RegTech
Applications span pharmaceuticals, regulated consumer products, industrial goods and logistics, subject to sector-specific rules.
Opportunity areas
- Serialization
- Product authentication
- Secure identifiers
- Supply-chain visibility
- Anti-counterfeit systems
- Digital excise & tax stamps
- Compliance reporting
- Customs-adjacent trade solutions
Context
Traceability technologies help protect public health, safeguard fiscal revenue and strengthen confidence in regional and export supply chains.
Trade, manufacturing & business associations
We identify credible channels and facilitate commercially appropriate introductions for exporters, manufacturers and trade bodies.
Opportunity areas
- Export market development
- International sourcing
- Industrial partnerships
- Franchise & distribution
- Chambers & trade associations
- B2B missions
- Standards awareness
- Business delegations
Context
Jordan’s network of free trade agreements opens access to major markets, making it an attractive base for manufacturing and regional distribution.
Considering an investment or project in Jordan?
Contact us to arrange an initial discussion.